We sometimes forget that “Sales” is not a dirty word. We fear that people will put us into a bracket with the many other types of sales people that they have had bad experiences with. We ourselves may have had a bad experience with a sales person when buying something. The type of sales person that tells us anything in order to get our cash and send us on our way.
But the truth is that company’s like Coldwell Banker, Remax and Keller Williams have spent millions of dollars to separate themselves and us from the type of sales people that we don’t want to be associated with. For that matter the National Association of Realtors has also invested countless millions in keeping our reputation as clean and sparkling as if it was minted this morning.
So don’t worry about being perceived as a pushy sales person. Think about being perceived as a sales person that performs his or her task to the best and most professional manner. Sometimes this means following up as if we had no other lead but that is what we are paid to do. Sometimes this means communicating our value to the perspective buyer and toot our own horn a little but that is part of reassuring the client that we are good at what we do and allowing them to have some piece of mind.
If we took a step back as a group I believe we would realize that the more we persuade people who are reluctant the greater the chance we are going to help the reluctant person improve their lives. Just by thinking of not being a scum bag puts us heads and shoulders above the thousands of scum bags that came before us and may even be sitting behind you right now as you read this.
Say what you mean, mean what you say and put the customers’ needs first and everything else just falls into place. To find out what they need we have to be willing to invest a little time in them and learn more about them and pretty soon we have a client and a friend and someone that trusts us to help them do what they need to do in order to improve their lives.