Blog Archives

What Should You Spend On Lead Generation?

Q: When planning a marketing campaign, how much should be spent on lead generation, and where? A: There are a number of providers that typically offer zip codes, pay-per-click, impressions, paid advertising and/or social media. In order to determine the

Posted in Real Estate

Are You A New Agent? These Are Must Do’s For You!

According to the National Association of REALTORS®, there are just over one million active real estate licensees in the United States. With new agents joining the market every day, competition can be fierce. Becoming a real estate agent can be

Posted in Real Estate

Why You Should Purchase A Home In A Great School District

Whether you have children or not, it pays to buy in an area with great schools. Realtor.com® recently released a new study that identifies the price premium to buy a home in a strong public school district, as well as

Posted in Real Estate

Mortgage Rates Are Near Year Low

Average fixed mortgage rates declined after nudging slightly higher for three consecutive weeks, according to the recently released Freddie Mac Primary Mortgage Market Survey® (PMMS®). The 30-year fixed-rate mortgage (FRM) averaged 3.43 percent with an average 0.5 point for the week ending

Posted in Real Estate

Attracting New Clients To Your Website

It’s no secret that the Internet is a hotbed of real estate. Between Zillow, Trulia, Redfin and the countless other real estate websites, it’s also extremely competitive. Before you write off utilizing a website for increasing your sales, consider this:

Posted in Real Estate

Do People Want To Buy Foreclosures? Or Do You Want To Sell Foreclosures? Part II

Now the real estate agent. Most real estate agents don’t want to sell foreclosures because they don’t know much about them and the common thought process is to shy away from people that want to buy foreclosures. But that is

Posted in Foreclosures, Real Estate

Do People Want To Buy Foreclosures? Or Do You Want To Sell Foreclosures? Part I

First the consumer or the “home buyer” The answer to the question of “Do they want to buy a foreclosure?” is quite simply “No” people don’t want to buy a foreclosure. They want to save money buying their next home.

Posted in Foreclosures, Real Estate

Remember It’s Only Bragging If You Can’t Back It Up

What can we learn from Muhammed Ali? The man is gone now and we will always be lesser for his leaving us. I don’t want to wax poetic or go all melancholy but he was my childhood hero and I

Posted in Real Estate

Sales Are Still Sales Part II

We sometimes forget that “Sales” is not a dirty word. We fear that people will put us into a bracket with the many other types of sales people that they have had bad experiences with. We ourselves may have had

Posted in Real Estate

Sales Are Still Sales Part I

We speak to people all the time. Real estate agents, loan officers, title companies and other players in the real estate game and the one thing they all have in common is that they have to sell their products and

Posted in Real Estate