Blog Archives

Millennials Homebuyers Top Markets

A flurry of financial obstacles and lifestyle choices are stalling the journey to homeownership for many young adults, but becoming a homeowner is currently more feasible in some less expensive metro areas with steady job growth and lower qualifying incomes

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7 Ways to Keep Clients for Life

You’ve spent months and months helping your client look for their dream home. Finally, the papers are signed and the keys in their hand. Your job is complete—so what happens next? It’s easy to become consumed by the next buyer

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Learn To Text Message Effectively

Often times, real estate agents and brokers have a hard time seeing how text message communication can be used effectively to market themselves and their real estate businesses. If you have a plan of action and know what’s appropriate, using

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REPOST: Want to Generate More Referrals? Plan a Client Party!

When you work by referral, your relationships drive your business. In order to build lasting relationships with your clients, it’s important to maintain consistent contact with them. How can you do this? Get face-to-face and voice-to-voice with them! However, communication

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What’s My Spend: Digital Marketing

Your business operates in a culture where almost 90 percent of consumers start their home search online. Social media is prevalent, and your consumers are sophisticated; they expect an immediate response to their online inquiries. Completely understanding how your online

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Don’t Call Me, Don’t Email Me, Text Me!

With consumers constantly on the move, having our mobile devices attached to our palms has become essential. In 2015, nearly two-thirds of Americans own a smartphone, keeping them constantly connected to the world around them. Reliance on mobile devices is

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Are Drones The Next Big Thing?

Earlier this month, a new report about the FAA’s updated regulations on the use of drones in real estate marketing was published, and that brought about one of the most interesting debates among agents and brokers we’ve ever seen. To

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For Real Estate Success, Always Bring The Value

Today’s real estate agents have countless ways to get their faces and names in front of prospective buyers or sellers, from paid advertising to social media to community involvement and much, much more. Most of you craft some combination of

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What Social Media Platforms Are Best For Your Real Estate Business – Part I

You probably have a Facebook account. You may also watch videos on YouTube and upload pictures to Instagram. Maybe you tweet a few times per week. Chances are you’re adept at social media on an individual level—where you post about

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Turning a Lead into Two Transactions

When most real estate agents see that the lead they just received already owns a home they quickly categorize the lead as a long-term issue and don’t work the lead as well as we may think. As agents we are

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