According to the U.S. Census Bureau, millennials now number 83.1M – more than one quarter of the nation’s population. As the largest demographic cohort in America, millennials are a powerful buying force and brands are vying for their attention. They …

REPOST: What the Real Estate Industry Needs to Know about Millennials Read more »

Often times, real estate agents and brokers have a hard time seeing how text message communication can be used effectively to market themselves and their real estate businesses. If you have a plan of action and know what’s appropriate, using …

Learn To Text Message Effectively Read more »

Few brokers have bested the challenge of motivating agents to adopt technology—and with a revolving door of new tools, overcoming that challenge appears a fool’s errand. There are solutions that impart a positive effect on agent adoption outcomes, and they …

Trying To Roll Out New Tech? Start With ‘Why’ Read more »

So you’ve made an offer on a home, it was accepted, and you’re ready to back the moving truck into the driveway. Not so fast!  One of the last things you need to do before signing the closing paperwork is the …

What To Look For During Your Final Walk-Through Read more »

Steady employment and economic growth, pent-up demand, affordable home prices and attractive mortgage rates will keep the housing market on a gradual upward trend in 2016. However, persistent headwinds related to shortages and availability of lots and labor, along with …

REPOST: Housing Recovery to Pick Up Steam in 2016, but Challenges Remain Read more »

Autumn is typically known as the time of year when housing activity starts to slow down. Generally, home sales tend to be very robust in spring and summer, then begin to soften somewhat during the autumn and winter months. The …

The Fall Housing Market Read more »

We all know that social media is a great way to communicate with potential clients. A recent study shows that nearly 1.7 billion people have active social media accounts, but capturing their attention is only half the battle. The real …

Strategies to Boost Social Rankings Read more »

As we close out a summer marked by rising home prices and limited supply, we’re conditioned to expect the inevitable end-of-season slowdown. But the change of season doesn’t mean activity drops off completely – in fact, fall’s arrival presents opportunities …

Repost: The Perks of Buying a Home in the Fall Read more »