Today’s real estate agents have countless ways to get their faces and names in front of prospective buyers or sellers, from paid advertising to social media to community involvement and much, much more. Most of you craft some combination of elements to fit your style and target audience. You use Facebook, send emails, buy ads and do a hundred little things that help your prospects …

For Real Estate Success, Always Bring The Value Read more »

(TNS)—The regulator for bailed-out housing finance giants Fannie Mae and Freddie Mac told lawmakers Tuesday that new programs to back mortgages with down payments as low as 3 percent had enough safeguards to make them as safe as loans with higher down payments. Melvin L. Watt, director of the Federal Housing Finance Agency, faced sharp criticism from Republicans at a three-hour House hearing that he …

Fannie Mae, Freddie Mac Regulator Defends 3% Down Payment Mortgages Read more »

RealtyTrac recently released a Down Payment Resource (DPR) on the availability of down payment programs across the country. Out of more than 78 million U.S. single family homes and condos, more than 68 million (87 percent) would qualify for a down payment program available in the county where they are located based on the maximum price requirements for those programs and the estimated value of …

87% of U.S. Homes Qualify for Down Payment Help Read more »

Real estate pros are in the business of selling, which is why generating leads is the lifeblood of a successful career. The challenge is, in the seller’s market we are currently in, finding new leads is not always easy. The 2014 NAR Profile of Homebuyers and Sellers reported that 70 percent of home sellers only contacted one agent before selecting the one to assist with …

Tips for Generating Seller Leads Read more »

How do you win more listings and convert more buyers? First, develop a brand identity, separate your personal from your professional life on Facebook and remember that real estate is still a personal, local business. It may sound simple, and it is, with the right tools! Here are three quick and easy tips that will hopefully help guide you towards winning more listings and converting …

3 Tips That Will Help You Immediately Win More Listings and Convert More Buyers Read more »