1. Identify Yourself: While it may be common for you, as a real estate professional, to save every single person you meet as a contact in your phone, it’s safe to assume not every person you’ve met or worked with will do the same with your contact information. (We know, who wouldn’t want to save your number and profile photo!) So, when you’re reaching out …

Text Etiquette for Reaching Your Past, Current & Prospective Clients Read more »

5 tips to make the most of these market conditions: Get invested. Not with money—with your time. Over and over, the successful agents we see are truly invested in something specific, something they have a passion for. Whether it’s community sports, a church, local schools or politics, these agents have inserted themselves into the equation and are a visible presence in their community. Diversify marketing …

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Owners of homes at the bottom of the market are trapped underwater on their mortgages even as the real estate market continues to recover. That’s because low-end homes—the most likely to be upside-down—are losing value. At the peak of the real estate crisis, more than 15 million homeowners owed more on their mortgages than their homes were worth, putting them in negative equity. Foreclosures, short …

Underwater Homeowners Sink Deeper, Even as Home Values Rise Read more »