The homeownership rate is falling — from a high of 69 percent in the mid-2000s to less than 64 percent today — and lack of millennial demand is a major factor. Some even see a lower homeownership rate as “the new normal,” as an Urban Institute study declared. This trend appears worrying, especially with homeownership still strongly linked to the American Dream. But to fully …

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Congrats! You’ve spent days, weeks or maybe even months trying and now it’s confirmed — you’re expecting (a listing). There are hundreds of books, blogs and coaches who have given their best advice about what to do when you land a listing lead, but you’re a busy expectant REALTOR® so we’ve gathered the best advice below. Here’s our foolproof guide for how to acknowledge, prep …

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Admit it, you’ve Googled yourself or your company to see where you rank and haven’t been too happy with the results. Maybe you found yourself hovering near the bottom of the first page, or worse yet, had to click the “next” button because you weren’t even worthy of a page one result! Don’t worry. Google doesn’t hate you—but they may not like some things you’re …

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