According to the U.S. Census Bureau, millennials now number 83.1M – more than one quarter of the nation’s population. As the largest demographic cohort in America, millennials are a powerful buying force and brands are vying for their attention. They are the largest source of new demand for rental housing and represent 32 percent of the U.S. home buying market and 68 percent of first-time …

REPOST: What the Real Estate Industry Needs to Know about Millennials Read more »

Often times, real estate agents and brokers have a hard time seeing how text message communication can be used effectively to market themselves and their real estate businesses. If you have a plan of action and know what’s appropriate, using text messaging for real estate marketing can be an incredibly effective means of lead generation. Below you will find some examples of both effective and …

Learn To Text Message Effectively Read more »

Few brokers have bested the challenge of motivating agents to adopt technology—and with a revolving door of new tools, overcoming that challenge appears a fool’s errand. There are solutions that impart a positive effect on agent adoption outcomes, and they start with one question: Why? It’s not the product, we try to sell the ‘why’, not the ‘what,’ it’s not that you can now do …

Trying To Roll Out New Tech? Start With ‘Why’ Read more »

So you’ve made an offer on a home, it was accepted, and you’re ready to back the moving truck into the driveway. Not so fast!  One of the last things you need to do before signing the closing paperwork is the final walk-through. What is a final walk-through? First of all, let’s answer what a final walk-through is not. It’s not time to celebrate and twirl …

What To Look For During Your Final Walk-Through Read more »