What Should You Spend On Lead Generation?
Q: When planning a marketing campaign, how much should be spent on lead generation, and where? A: There are a number of providers that typically offer zip codes, pay-per-click, impressions, paid advertising and/or social media. In order to determine the best place to spend your money, you must perform due diligence, and most importantly, calculate your ROI, because ultimately, that’s all that matters. Here, we’ll …