Q: When planning a marketing campaign, how much should be spent on lead generation, and where? A: There are a number of providers that typically offer zip codes, pay-per-click, impressions, paid advertising and/or social media. In order to determine the best place to spend your money, you must perform due diligence, and most importantly, calculate your ROI, because ultimately, that’s all that matters. Here, we’ll …

What Should You Spend On Lead Generation? Read more »

According to the National Association of REALTORS®, there are just over one million active real estate licensees in the United States. With new agents joining the market every day, competition can be fierce. Becoming a real estate agent can be both exciting and highly rewarding, but it can present potential challenges as well. As you begin to work toward your real estate goals, one of …

Are You A New Agent? These Are Must Do’s For You! Read more »

Whether you have children or not, it pays to buy in an area with great schools. Realtor.com® recently released a new study that identifies the price premium to buy a home in a strong public school district, as well as the top 10 districts garnering the highest home prices and demand from buyers. School districts rising to the top are: Beverly Hills Unified in Los …

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Average fixed mortgage rates declined after nudging slightly higher for three consecutive weeks, according to the recently released Freddie Mac Primary Mortgage Market Survey® (PMMS®). The 30-year fixed-rate mortgage (FRM) averaged 3.43 percent with an average 0.5 point for the week ending August 4, 2016, down from last week when it averaged 3.48 percent. A year ago at this time, the 30-year FRM averaged 3.91 percent. Additionally, …

Mortgage Rates Are Near Year Low Read more »