During the USHUD review of the reasons some Real Estate pros struggle it was clear that the list is replete with reasons that after stepping back fell into one very larger category. It was also clear through the review that Real Estate pros studied that most Real Estate pros don’t call their leads. Here are just a few reasons to see inside what is in …

USHUD Reviews Real Estate Professionals and the Rational of Not Calling Referrals Read more »

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At the USHUD cooperative we get calls every day from people that need help and new business. What goes wrong is reviewed here and what goes right is also covered in another post. The first thing that goes wrong is real estate professionals are not tech or marketing wizards, and they shouldn’t have to be. Real estate professionals are professionals in their industry and that …

USHUD Reviews What Goes Wrong in Online Real Estate Read more »

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A flurry of financial obstacles and lifestyle choices are stalling the journey to homeownership for many young adults, but becoming a homeowner is currently more feasible in some less expensive metro areas with steady job growth and lower qualifying incomes needed to buy, according to new research.The study analyzed employment gains, population trends, income levels and housing conditions in the largest 100 metropolitan statistical areas …

Millennials Homebuyers Top Markets Read more »

Your business operates in a culture where almost 90 percent of consumers start their home search online. Social media is prevalent, and your consumers are sophisticated; they expect an immediate response to their online inquiries. Completely understanding how your online branding affects your business is critical to your future success. Unlike the national portals, most real estate brokerages started out as brick and mortar companies. …

What’s My Spend: Digital Marketing Read more »

In 2015, Facebook passed 1.49 billion monthly active users, 874 million mobile users, and 728 million daily users. Combine those staggering numbers with recent National Association of REALTORS® stats that show that more than half of all homebuyers learn about houses on social media sites, and you’ll quickly understand why establishing a Facebook network to interact with clients is necessary for success. A savvy agent …

Turn Facebook Followers Into Real Estate Clients Read more »

With consumers constantly on the move, having our mobile devices attached to our palms has become essential. In 2015, nearly two-thirds of Americans own a smartphone, keeping them constantly connected to the world around them. Reliance on mobile devices is heavy, and texting is a no-brainer; it takes only a few seconds to send a quick text. Text message marketing, also known as SMS marketing, …

Don’t Call Me, Don’t Email Me, Text Me! Read more »

Today’s real estate agents have countless ways to get their faces and names in front of prospective buyers or sellers, from paid advertising to social media to community involvement and much, much more. Most of you craft some combination of elements to fit your style and target audience. You use Facebook, send emails, buy ads and do a hundred little things that help your prospects …

For Real Estate Success, Always Bring The Value Read more »

When most real estate agents see that the lead they just received already owns a home they quickly categorize the lead as a long-term issue and don’t work the lead as well as we may think. As agents we are sometimes looking for short-term answers to long-term problems. The long-term problem gets overlooked as we sometimes find ourselves looking for a quick hit and forgetting …

Turning a Lead into Two Transactions Read more »

The values of helping people find the homes that they want and the real estate professionals that they need have been our driving force since we launched USHUD.com in 1999. We have always pursued the interest of the clients first and foremost and that is why we have provided one real estate agent and one loan officer per geographic area instead of swamping the home …

USHUD Values Read more »