Your business operates in a culture where almost 90 percent of consumers start their home search online. Social media is prevalent, and your consumers are sophisticated; they expect an immediate response to their online inquiries. Completely understanding how your online branding affects your business is critical to your future success. Unlike the national portals, most real estate brokerages started out as brick and mortar companies. …

What’s My Spend: Digital Marketing Read more »

Whether it’s plastering photos of yourself on billboards, helping out at local charity events or even sponsoring a little league team, each agent has their own secret for connecting with clients. The key to creating a connection with new clients is to find your niche and build yourself up. Whether you choose to build your personal brand in person, online or through direct mailing, your …

Three “Be’s” for Connecting with More Clients Read more »