Often times, real estate agents and brokers have a hard time seeing how text message communication can be used effectively to market themselves and their real estate businesses. If you have a plan of action and know what’s appropriate, using text messaging for real estate marketing can be an incredibly effective means of lead generation. Below you will find some examples of both effective and …

Learn To Text Message Effectively Read more »

Your business operates in a culture where almost 90 percent of consumers start their home search online. Social media is prevalent, and your consumers are sophisticated; they expect an immediate response to their online inquiries. Completely understanding how your online branding affects your business is critical to your future success. Unlike the national portals, most real estate brokerages started out as brick and mortar companies. …

What’s My Spend: Digital Marketing Read more »

With consumers constantly on the move, having our mobile devices attached to our palms has become essential. In 2015, nearly two-thirds of Americans own a smartphone, keeping them constantly connected to the world around them. Reliance on mobile devices is heavy, and texting is a no-brainer; it takes only a few seconds to send a quick text. Text message marketing, also known as SMS marketing, …

Don’t Call Me, Don’t Email Me, Text Me! Read more »

When most real estate agents see that the lead they just received already owns a home they quickly categorize the lead as a long-term issue and don’t work the lead as well as we may think. As agents we are sometimes looking for short-term answers to long-term problems. The long-term problem gets overlooked as we sometimes find ourselves looking for a quick hit and forgetting …

Turning a Lead into Two Transactions Read more »

This is a common response from home buyers that have been online and filled out a form to be contacted but this is not a dead-end it is just a road block. Road blocks can be gotten around fairly easily while dead ends are of course…dead. USHUD hears real estate agents mixing these two up often and we wanted to shine some light on what …

USHUD “I Was Just Looking” Read more »