Often times, real estate agents and brokers have a hard time seeing how text message communication can be used effectively to market themselves and their real estate businesses. If you have a plan of action and know what’s appropriate, using text messaging for real estate marketing can be an incredibly effective means of lead generation. Below you will find some examples of both effective and …
With consumers constantly on the move, having our mobile devices attached to our palms has become essential. In 2015, nearly two-thirds of Americans own a smartphone, keeping them constantly connected to the world around them. Reliance on mobile devices is heavy, and texting is a no-brainer; it takes only a few seconds to send a quick text. Text message marketing, also known as SMS marketing, …
When most real estate agents see that the lead they just received already owns a home they quickly categorize the lead as a long-term issue and don’t work the lead as well as we may think. As agents we are sometimes looking for short-term answers to long-term problems. The long-term problem gets overlooked as we sometimes find ourselves looking for a quick hit and forgetting …