The process of buying a new home is stressful, even if you’ve already done it before. Looking at properties, researching areas, processing paperwork, etc., can all take a toll on your schedule and daily life. With all this going on, the last thing you should have to worry about is saving money when it actually comes time to buy the property. Use the following five …

How To Save Money On Your Home Read more »

One thing we can always count on is change, and today we are on the cusp of big events in the world of real estate. Five years from now, the way agents engage with the market will be markedly different than it was five years ago. Consumers are evolving and it is critical that we adapt our strategies to meet and exceed their expectations. To …

Things The Agents Of Today Will Face Going Forward Read more »

According the Harvard Business review a whopping 27% of all real estate leads are never followed up with. This is a staggering figure as real estate agents and loan officers are constantly searching for new and improved methods of generating more business. It is strange that in an industry that is only services. Real estate agents don’t build houses, we don’t provide heating and cooling …

27% of All Real Estate Leads Are Never Called Read more »

Your business operates in a culture where almost 90 percent of consumers start their home search online. Social media is prevalent, and your consumers are sophisticated; they expect an immediate response to their online inquiries. Completely understanding how your online branding affects your business is critical to your future success. Unlike the national portals, most real estate brokerages started out as brick and mortar companies. …

What’s My Spend: Digital Marketing Read more »

In 2015, Facebook passed 1.49 billion monthly active users, 874 million mobile users, and 728 million daily users. Combine those staggering numbers with recent National Association of REALTORS® stats that show that more than half of all homebuyers learn about houses on social media sites, and you’ll quickly understand why establishing a Facebook network to interact with clients is necessary for success. A savvy agent …

Turn Facebook Followers Into Real Estate Clients Read more »

With consumers constantly on the move, having our mobile devices attached to our palms has become essential. In 2015, nearly two-thirds of Americans own a smartphone, keeping them constantly connected to the world around them. Reliance on mobile devices is heavy, and texting is a no-brainer; it takes only a few seconds to send a quick text. Text message marketing, also known as SMS marketing, …

Don’t Call Me, Don’t Email Me, Text Me! Read more »

5 tips to make the most of these market conditions: Get invested. Not with money—with your time. Over and over, the successful agents we see are truly invested in something specific, something they have a passion for. Whether it’s community sports, a church, local schools or politics, these agents have inserted themselves into the equation and are a visible presence in their community. Diversify marketing …

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