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A flurry of financial obstacles and lifestyle choices are stalling the journey to homeownership for many young adults, but becoming a homeowner is currently more feasible in some less expensive metro areas with steady job growth and lower qualifying incomes needed to buy, according to new research.The study analyzed employment gains, population trends, income levels and housing conditions in the largest 100 metropolitan statistical areas …

Millennials Homebuyers Top Markets Read more »

You’ve spent months and months helping your client look for their dream home. Finally, the papers are signed and the keys in their hand. Your job is complete—so what happens next? It’s easy to become consumed by the next buyer or seller, however, it’s equally important to maintain relationships with former clients. After all, a happy client will likely use your service again and is …

7 Ways to Keep Clients for Life Read more »

Often times, real estate agents and brokers have a hard time seeing how text message communication can be used effectively to market themselves and their real estate businesses. If you have a plan of action and know what’s appropriate, using text messaging for real estate marketing can be an incredibly effective means of lead generation. Below you will find some examples of both effective and …

Learn To Text Message Effectively Read more »

When you work by referral, your relationships drive your business. In order to build lasting relationships with your clients, it’s important to maintain consistent contact with them. How can you do this? Get face-to-face and voice-to-voice with them! However, communication goes beyond a few phone calls and a Pop-By a month; client parties are a fun way to catch up with several of your favorite …

REPOST: Want to Generate More Referrals? Plan a Client Party! Read more »

Your business operates in a culture where almost 90 percent of consumers start their home search online. Social media is prevalent, and your consumers are sophisticated; they expect an immediate response to their online inquiries. Completely understanding how your online branding affects your business is critical to your future success. Unlike the national portals, most real estate brokerages started out as brick and mortar companies. …

What’s My Spend: Digital Marketing Read more »

With consumers constantly on the move, having our mobile devices attached to our palms has become essential. In 2015, nearly two-thirds of Americans own a smartphone, keeping them constantly connected to the world around them. Reliance on mobile devices is heavy, and texting is a no-brainer; it takes only a few seconds to send a quick text. Text message marketing, also known as SMS marketing, …

Don’t Call Me, Don’t Email Me, Text Me! Read more »

mu Earlier this month, a new report about the FAA’s updated regulations on the use of drones in real estate marketing was published, and that brought about one of the most interesting debates among agents and brokers we’ve ever seen. To help put the issue into perspective, Raj Qsar, principal of the Boutique Real Estate Group, Corona del Mar, Calif., conducted a podcast to discuss …

Are Drones The Next Big Thing? Read more »

Today’s real estate agents have countless ways to get their faces and names in front of prospective buyers or sellers, from paid advertising to social media to community involvement and much, much more. Most of you craft some combination of elements to fit your style and target audience. You use Facebook, send emails, buy ads and do a hundred little things that help your prospects …

For Real Estate Success, Always Bring The Value Read more »

You probably have a Facebook account. You may also watch videos on YouTube and upload pictures to Instagram. Maybe you tweet a few times per week. Chances are you’re adept at social media on an individual level—where you post about events happening in your life on personal accounts. But what about your business—could it benefit from social media? The short answer is absolutely. You probably …

What Social Media Platforms Are Best For Your Real Estate Business – Part I Read more »

When most real estate agents see that the lead they just received already owns a home they quickly categorize the lead as a long-term issue and don’t work the lead as well as we may think. As agents we are sometimes looking for short-term answers to long-term problems. The long-term problem gets overlooked as we sometimes find ourselves looking for a quick hit and forgetting …

Turning a Lead into Two Transactions Read more »