According to the U.S. Census Bureau, millennials now number 83.1M – more than one quarter of the nation’s population. As the largest demographic cohort in America, millennials are a powerful buying force and brands are vying for their attention. They are the largest source of new demand for rental housing and represent 32 percent of the U.S. home buying market and 68 percent of first-time …

REPOST: What the Real Estate Industry Needs to Know about Millennials Read more »

The homeownership rate is falling — from a high of 69 percent in the mid-2000s to less than 64 percent today — and lack of millennial demand is a major factor. Some even see a lower homeownership rate as “the new normal,” as an Urban Institute study declared. This trend appears worrying, especially with homeownership still strongly linked to the American Dream. But to fully …

SHARE: Lifestyle Choices, Not Student Debt, Keeping Homeownership At Bay For Millennials Read more »