During the USHUD review of the reasons some Real Estate pros struggle it was clear that the list is replete with reasons that after stepping back fell into one very larger category. It was also clear through the review that Real Estate pros studied that most Real Estate pros don’t call their leads. Here are just a few reasons to see inside what is in …

USHUD Reviews Real Estate Professionals and the Rational of Not Calling Referrals Read more »

The same review of the same real estate pros suffering through “broke” days more often than enjoying “living large” days have in common the regularity in which a real estate professional either follows up or avoids calling a lead while opting instead for email or text. Email or texting are great ideas if we don’t mind being lost in the noise and distraction of the …

USHUD Reviews Real Estate Pros Avoiding the Phone? Read more »

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At the USHUD cooperative we get calls every day from people that need help and new business. What goes wrong is reviewed here and what goes right is also covered in another post. The first thing that goes wrong is real estate professionals are not tech or marketing wizards, and they shouldn’t have to be. Real estate professionals are professionals in their industry and that …

USHUD Reviews What Goes Wrong in Online Real Estate Read more »

According the Harvard Business review a whopping 27% of all real estate leads are never followed up with. This is a staggering figure as real estate agents and loan officers are constantly searching for new and improved methods of generating more business. It is strange that in an industry that is only services. Real estate agents don’t build houses, we don’t provide heating and cooling …

27% of All Real Estate Leads Are Never Called Read more »

We’re seeing it everywhere: the American workforce is in the midst of an “aging out” epidemic. According to the Department of Labor, last year more than 40 percent of workers aged 55 and above were still in the labor force—the highest since the early 1960s. I can say from experience that the residential real estate industry in particular is feeling this age crunch. To paint …

Adapting To The Millennial Mindset Read more »

As we close out a summer marked by rising home prices and limited supply, we’re conditioned to expect the inevitable end-of-season slowdown. But the change of season doesn’t mean activity drops off completely – in fact, fall’s arrival presents opportunities for homebuyers, in part due to a “back-to-school mentality,” according to a survey by ERA Real Estate. If you’re a prospective homebuyer, tap into that …

Repost: The Perks of Buying a Home in the Fall Read more »

When you work by referral, your relationships drive your business. In order to build lasting relationships with your clients, it’s important to maintain consistent contact with them. How can you do this? Get face-to-face and voice-to-voice with them! However, communication goes beyond a few phone calls and a Pop-By a month; client parties are a fun way to catch up with several of your favorite …

REPOST: Want to Generate More Referrals? Plan a Client Party! Read more »

Admit it, you’ve Googled yourself or your company to see where you rank and haven’t been too happy with the results. Maybe you found yourself hovering near the bottom of the first page, or worse yet, had to click the “next” button because you weren’t even worthy of a page one result! Don’t worry. Google doesn’t hate you—but they may not like some things you’re …

SHARE: How to Win Back Google’s Love Read more »

Hold onto your home for two years! If you sell after 24 months, you’ll be exempt from capital gains taxes up to $250K for a single person and $500K for a married couple. Your mortgage may not be as steep as you think, thanks to Uncle Sam. The government incentivizes home ownership with a tax deduction on interest for a mortgage up to $1.1 million. …

Top Five Government Policies Everyone Should Know Before Buying Their First Home Read more »