We’re seeing it everywhere: the American workforce is in the midst of an “aging out” epidemic. According to the Department of Labor, last year more than 40 percent of workers aged 55 and above were still in the labor force—the highest since the early 1960s. I can say from experience that the residential real estate industry in particular is feeling this age crunch. To paint …

Adapting To The Millennial Mindset Read more »

We all know that social media is a great way to communicate with potential clients. A recent study shows that nearly 1.7 billion people have active social media accounts, but capturing their attention is only half the battle. The real challenge is giving them a reason to follow you. Since you’re in the real estate business, you’ll occasionally need to share some real estate related …

Strategies to Boost Social Rankings Read more »

Your business operates in a culture where almost 90 percent of consumers start their home search online. Social media is prevalent, and your consumers are sophisticated; they expect an immediate response to their online inquiries. Completely understanding how your online branding affects your business is critical to your future success. Unlike the national portals, most real estate brokerages started out as brick and mortar companies. …

What’s My Spend: Digital Marketing Read more »

In 2015, Facebook passed 1.49 billion monthly active users, 874 million mobile users, and 728 million daily users. Combine those staggering numbers with recent National Association of REALTORS® stats that show that more than half of all homebuyers learn about houses on social media sites, and you’ll quickly understand why establishing a Facebook network to interact with clients is necessary for success. A savvy agent …

Turn Facebook Followers Into Real Estate Clients Read more »

Whether it’s plastering photos of yourself on billboards, helping out at local charity events or even sponsoring a little league team, each agent has their own secret for connecting with clients. The key to creating a connection with new clients is to find your niche and build yourself up. Whether you choose to build your personal brand in person, online or through direct mailing, your …

Three “Be’s” for Connecting with More Clients Read more »

Opinions on where real estate prices are heading from here might be mixed, but one thing is becoming increasingly clear: Millennials will be a big part of it. According to a recent survey from the National Association of REALTORS® (NAR), the so-called millennial generation—depending who you ask, it’s defined as those born between the early 1980s and late 1990s—comprised the biggest segment of homebuyers across …

The Emergence of Millennials Read more »

5 tips to make the most of these market conditions: Get invested. Not with money—with your time. Over and over, the successful agents we see are truly invested in something specific, something they have a passion for. Whether it’s community sports, a church, local schools or politics, these agents have inserted themselves into the equation and are a visible presence in their community. Diversify marketing …

5 tips to make the most of these market conditions Read more »

Today’s real estate agents have countless ways to get their faces and names in front of prospective buyers or sellers, from paid advertising to social media to community involvement and much, much more. Most of you craft some combination of elements to fit your style and target audience. You use Facebook, send emails, buy ads and do a hundred little things that help your prospects …

For Real Estate Success, Always Bring The Value Read more »

How do you win more listings and convert more buyers? First, develop a brand identity, separate your personal from your professional life on Facebook and remember that real estate is still a personal, local business. It may sound simple, and it is, with the right tools! Here are three quick and easy tips that will hopefully help guide you towards winning more listings and converting …

3 Tips That Will Help You Immediately Win More Listings and Convert More Buyers Read more »