Trying To Roll Out New Tech? Start With ‘Why’
Few brokers have bested the challenge of motivating agents to adopt technology—and with a revolving door of new tools, overcoming that challenge appears a fool’s errand. There are solutions that impart a positive effect on agent adoption outcomes, and they start with one question: Why? It’s not the product, we try to sell the ‘why’, not the ‘what,’ it’s not that you can now do …
